Communications Program
MetLife has the expertise and experience to deliver communications designed to reach your employees in more ways than you might expect.
Scheduled Activities
- Ongoing: Sign up for our email marketing drip campaign to receive valuable information and resources about retirement planning.
- October 20th – 26th: National Retirement Security Week. Take a closer look at your retirement plans and make any necessary adjustments to ensure a secure financial future.
- November: Stay up to date with the latest IRS Cost of Living Adjustments (COLA) that can affect your retirement savings and tax planning.
Increase Enrollments
Promote a culture of saving
A month before an employee can enroll in the plan, start communicating that enrollment is approaching.
- 3 weeks prior:
- Share this video with your soon to be eligible employees
- Include content in your employee newsletter and social media
- Display banner A or banner B on your intranet site to grow awareness. Make sure to link the banner to metlife.com/enrollnow to the EnrollNow
- 2 weeks prior:
- When eligible send emails:
Life is busy! We understand that enrolling employees in their retirement plan is likely not a high priority, but it should be!
How We Can Help
MetLife has the expertise and experience to deliver communications designed to reach your employees in more ways than you might expect. We will:
- Review your plan enrollment goals and help assess that your communications plan and messaging support those goals
- Assess the communication needs of your audience and help develop strategies and tactics to best reach them
- Develop employee communications to support enrollment
- Measure results of communications and enrollment participation
- Do all the work for you on your timeline
Do it yourself:
Make use of our marketing materials, such as email templates, statement stuffers, and online messages, to execute the campaign internally. This approach lets you keep direct control while leveraging our expertly designed resources.